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Q:
What is ClickSight®?
A: A patented data-collection technology
that gives our clients a clear picture of the end-user experience.
Q: How does ClickSight® work?
A: Through an online survey, we ask permission
from participants, assuring them that all data gathered about their
personal use of software applications will be kept absolutely anonymous.
• First, we define a set of hundreds, or thousands, of software
users whose computer behavior matches the specific needs identified
by our client.
• Then, we ask participants to install ClickSight for
a defined period of time. Once installed, ClickSight anonymously
collects data about participants' use of applications. They are easily
able to uninstall the program at any time, but working with our client,
we offer incentives to remain in the survey.
• Depending on the parameters of the survey, our clients gain
information about the use of their applications, along with information
about any other applications the participants use. Our clients can
identify the most and least-used features of any application.
• Through in-depth analysis and segmentation, ClickStream Technologies
provides clients with suggestions for growth, marketing strategy,
and the elimination of inefficiencies in developing and deploying software.
Q: How do you select participants for the surveys?
A: Participants are screened based on criteria
defined by our clients. By receiving an invitation, the participant
has been selected as an important user who can help our clients learn
about how to improve their software or software licensing and deployment
strategy based on how participants work.
Q: Will I notice ClickSight® running on my
computer?
A: No. ClickSight will not slow down computer
processes. ClickSight is a non-interactive program that runs
in the background of your computer. If desired, ClickSight
is easy to uninstall.
Q: How long do surveys usually last?
A: This depends on each client's needs (see
Products and Services). We ask participants to keep ClickSight
installed for a minimum of 30 days. For long term studies, data can
be collected for years so we can offer updates that identify trends
in application use.
Q: How does ClickSight® differ from spyware?
A: Spyware is defined as malicious software
designed to intercept or take partial control of a computer's operation
without the informed consent of that machine's owner or legitimate
user. It also slows a computer’s performance through CPU use,
hard drive use and network traffic while making personal information,
such as credit card numbers, available to others. Spyware even increases
the probability of getting a virus. - Wikipedia, “Spyware”
ClickSight is never downloaded without
clear consent of the participant. ClickStream Technologies asks permission
from the participants, and then participants themselves install ClickSight.
ClickSight will not slow down computer systems nor identify personal
information.
ClickSight can be easily uninstalled at any time, although we typically
ask that participants keep it installed for 30 days. The entire program
takes up less memory than an average .jpg picture or a 45-second audio
clip. It only operates while the computer is inactive, eliminating
any interference with other processes.
ClickSight is a closed system. Participants download ClickSight from
a secure server, and data is sent directly back to our server. The
transfer is direct and anonymous. No personal information, such as
a participant's name or address, is recorded, so personal information
never leaves the computer. The data ClickSight collects is used solely
for research within the context of a specific study, and that data
is never shared with outside companies.
ClickSight has one purpose: to connect real application usage with
those who design and deploy software with a goal of making software
easier and more effective to design and to use. If you have any additional
questions, please contact info@clickstreamtech.com.
Q: How can ClickStream Technologies benefit my technology or
IT systems?
A: ClickStream Technologies provides valuable customer
feedback and analysis that will contribute to growth, profits, customer
satisfaction, and efficiency. The ClickSight tool is customizable
and versatile, and we take great care with each study to genuinely
and effectively address the needs of our client.
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